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The Future of Advertising & Privacy

Today, a number of seismic shifts and critical issues in the structure and viability of the advertising industry are taking hold. To examine these issues and their connection to the future of privacy law and ethics, this conference will focus on the future of advertising and privacy.

To begin, we will hold a pre-conference legal seminar that will examine the current framework of numerous and diverse legal structures around privacy and security issues in advertising, and the legal obligations these structures impose on the advertising industry. The seminar will, a) explore best practices that advertisers can follow to effectively comply with legal structures; b) examine the ethical obligations to protect client data; and c) the implications of general legal structures around privacy and security on digital advertising and marketing practices and consumer protection efforts.

The conference will start with a keynote demonstration of state of the art behavioral tracking technology. The demonstration will provide a framework and understanding for how behavioral tracking is used to inform advertising decisions.

The first plenary panel will discuss the existing and emerging models for advertising, tracing the rise of intermediaries between publishers and advertisers in the 21st century. In doing so, it will explore case studies in the evolution from traditional television and print to modern web and social media contexts to bleeding-edge models for podcasting and Ipdelivered video, the cat-and-mouse game between ad-blockers and advertising platforms, and the new effort of Internet service providers to enter the market. Within each of these studies, the panel will explore the contours of data collection and use and the query critically both the consequences for consumer privacy and the benefits for advertising and monetization of services and content.

These case studies will tee up the topic of the second plenary panel: the distinctions and similarities between evolving models and the consequences for law and policy. Should we continue to distinguish between discrete categories and platforms, or have we shifted to a single uniform market for user data? How should we shape competition and consumer protection policy as a result?

Event Details

CLE Credits
General: 0
Ethics: 0