Tracy Lechner

Adjunct Faculty

Bio:
Tracy L. Lechner leads Brownstein's Cybersecurity and Technology Transactions, Licensing, Advanced Media and Privacy practice groups. With more than a decade of in-house experience in the media industry, Tracy has a unique, inside understanding of the complexities that organizations face in monetizing their data and protecting their assets. She has provided strategic legal advice across sales, marketing, real estate, finance, digital, information technology and human resources departments. At Brownstein, Tracy will draw upon her experience to assist the firm's clients in technology and media-related transactions. She will advise clients on a broad range of matters, including privacy, data security, online behavioral marketing, children's privacy, geolocation privacy and mobile marketing. She will assist clients in developing data monetization strategies, preparing privacy and data security policies, preparing data maps, developing and implementing information security policies, preparing incident response plans and responding to data security breach incidents.

Prior to Brownstein, Tracy served as chief privacy officer, vice president and assistant general counsel for Outfront Media, Inc. where she interfaced with business teams, senior management and internal and external counsel to identify and mitigate risk, ensure awareness of "best practices" on data privacy and data security issues and to develop strategic plans for the collection, use and sharing of information in a manner that maximized value while complying with applicable privacy policies, industry self-regulatory guidelines and legal obligations. Prior to joining Outfront Media, Tracy worked as a consultant for 24/7 Real Media, Inc., a WPP company, where she provided guidance and support to various internal departments in connection with the company's online advertising, privacy and data collection practices. There, Tracy was actively involved in industry self-regulation efforts through the NAI, IAB and DAA, including implementation of the industry icon and enhanced consumer notice. Tracy also previously served in positions as associate general counsel and director of business development for Titan Outdoor LLC (n/k/a Intersection Media LLC); and as staff attorney for Contract Services in the Office of the Mayor (Michael Bloomberg administration), city of New York.

Tracy is a respected and highly sought after thought leader in media, technology, privacy and information security issues. She is a member of the International Association of Privacy Professionals ("IAPP") and is accredited by IAPP as a certified information privacy professional in the United States (CIPP/US). She serves as the co-chair of Denver/Boulder International Association of Privacy Professionals (IAPP) KnowledgeNet and is an adjunct professor at the University of Colorado School of Law.